7FA SOP Example

What this is

A starter kit for the internal wiki every seven-figure agency eventually wishes it had built sooner. 80 SOP stubs across paid, organic, sales, onboarding, operations, measurement, creative, retention, and AI automation. Fork it, rename it, start filling in your version of the truth.

How to use it

1. Clone this repo.
2. Rename it to something that means something to your team.
3. Open any stub, delete the TODO, write down how you actually do it.
4. Push. Teach your team to look here first.

Paid Acquisition

Google, Meta, and YouTube — how you spend money to get attention.

Organic Acquisition

SEO, content, and social — how you earn attention.

Sales and Onboarding

Discovery, proposals, kickoffs, and the first 90 days.

Operations

Billing, contracts, hiring, and the people systems that keep it all running.

Measurement

GA4, GTM, conversion audits, and the dashboards clients actually read.

Creative and Strategy

The work that makes the ads work — and the thinking that makes the work work.

Client Retention

Onboarding, check-ins, reactivation, and saving accounts before they churn.

AI and Automation

Voice-matched AI assistants, content production, and agents for the repetitive work.

Bonus — Command Center dashboard

A starter Command Center dashboard ships with the repo. One screen with placeholders for your team, vendors, deadlines, KPIs, and SOP shortcuts. Fork the repo, replace every [PLACEHOLDER], and you have a single page that the whole team opens every morning.

The rule

If a question gets asked twice, it becomes a page here. No exceptions.