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7FA SOP Example

Paid Acquisition

Google Ads — Keyword Research Process

What

Section titled “What”

TODO — the research loop from seed terms to a ranked keyword list.

Who owns it

Section titled “Who owns it”

TODO — Paid Media Strategist.

Steps

Section titled “Steps”
  1. TODO — seed terms from the client intake (offer, audience, objections).
  2. TODO — expand via Keyword Planner, competitors, and search term reports.
  3. TODO — score by intent, volume, competition, and fit to the offer.

Definition of done

Section titled “Definition of done”

TODO — a keyword map grouped by ad group, ready to build into the campaign.