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7FA SOP Example

Measurement

Analytics — Server-side Tracking Standard

What

Section titled “What”

TODO — the standard for moving conversion tracking server-side to recover signal lost to browser restrictions and ad blockers.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer.

Steps

Section titled “Steps”
  1. TODO — provision the server-side container, configure the endpoint and authentication.
  2. TODO — mirror the browser-side events server-side with deduplication IDs to avoid double-counting.
  3. TODO — verify event match quality on the platform side, document the setup in the client’s tracking log.

Definition of done

Section titled “Definition of done”

TODO — server-side container live, dedup working, EMQ above 8 on Meta, signal recovery measurable against the pre-implementation baseline.