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7FA SOP Example

Creative and Strategy

Strategy — Positioning and Offer Design

What

Section titled “What”

TODO — our positioning framework and the offer anatomy we use.

Who owns it

Section titled “Who owns it”

TODO — Strategy Director.

Steps

Section titled “Steps”
  1. TODO — map the current positioning against the ICP and the competitive set.
  2. TODO — define the offer (outcome, timeframe, price, risk reversal).
  3. TODO — test the positioning in 3 live channels for 30 days before declaring victory.

Definition of done

Section titled “Definition of done”

TODO — positioning statement on the wall, offer converting at target rate, team can recite both.