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7FA SOP Example

Organic Acquisition

Organic — Niche Authority Positioning

What

Section titled “What”

TODO — the rhythm of speaking, podcast guesting, niche association involvement, and content production that turns the founder into the recognized expert in the niche.

Who owns it

Section titled “Who owns it”

TODO — Founder, supported by Marketing Lead for booking and follow-up.

Steps

Section titled “Steps”
  1. TODO — list the top 20 niche podcasts, conferences, and associations. Pitch a unique angle to each — never the same pitch.
  2. TODO — book a quarterly speaking slot, monthly podcast appearance, and weekly post in the niche’s main online community.
  3. TODO — capture every appearance (clips, transcripts, attendee lists) and push it back through the agency’s content engine and follow-up sequence.

Definition of done

Section titled “Definition of done”

TODO — recognized presence in the niche such that prospects mention the founder’s content on the first call, at least 3 inbound leads per month attribute to a specific appearance.