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7FA SOP Example

Paid Acquisition

Facebook Ads — Creative Testing Framework

What

Section titled “What”

TODO — our weekly creative testing cadence and spend-per-test rule.

Who owns it

Section titled “Who owns it”

TODO — Creative Lead plus Paid Social.

Steps

Section titled “Steps”
  1. TODO — brief 3 new angles per week from the winning concepts file.
  2. TODO — launch each in an identical test ad set with matched spend.
  3. TODO — kill losers at the statistical significance bar, graduate winners.

Definition of done

Section titled “Definition of done”

TODO — at least one new winner per month added to evergreen.