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7FA SOP Example

Creative and Strategy

Creative — Brand Guideline Kit

What

Section titled “What”

TODO — the contents of the minimum-viable brand kit.

Who owns it

Section titled “Who owns it”

TODO — Brand Designer.

Steps

Section titled “Steps”
  1. TODO — logo files, color palette, typography, voice and tone.
  2. TODO — photography style and do-not-use list.
  3. TODO — examples of on-brand and off-brand work.

Definition of done

Section titled “Definition of done”

TODO — brand kit shipped by end of week 2, stored in the client DAM, referenced in every creative brief.