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7FA SOP Example

Paid Acquisition

Google Ads — Search Campaign Setup

What

Section titled “What”

TODO — a paragraph on the purpose of this SOP, what triggers it, and what the end state looks like.

Who owns it

Section titled “Who owns it”

TODO — Head of Paid Media.

Steps

Section titled “Steps”
  1. TODO — gather the brief (offer, geography, budget, conversion action).
  2. TODO — build the account structure (campaign, ad groups, keywords, ads, extensions).
  3. TODO — QA against the pre-launch checklist, then enable.

Definition of done

Section titled “Definition of done”

TODO — campaign is live, tracking verified, first impressions flowing within 24 hours.