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7FA SOP Example

Creative and Strategy

Strategy — Customer Research Interviews

What

Section titled “What”

TODO — the structured customer interview process that reveals the actual buying language, not what the client thinks their customers say.

Who owns it

Section titled “Who owns it”

TODO — Strategy Director.

Steps

Section titled “Steps”
  1. TODO — recruit 5 to 8 recent customers per ICP segment, schedule 30-minute calls.
  2. TODO — run the standard interview script, record and transcribe.
  3. TODO — synthesize verbatim phrases into the messaging brief that feeds creative and copy.

Definition of done

Section titled “Definition of done”

TODO — interviews complete within 2 weeks, messaging brief delivered, at least 3 verbatim phrases tested in live ads.