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7FA SOP Example

Paid Acquisition

Paid — Pixel and CAPI Debugging

What

Section titled “What”

TODO — the repeatable process for catching pixel drift, CAPI mismatches, and dropped events before they tank a campaign.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer, with Paid Media reviewing.

Steps

Section titled “Steps”
  1. TODO — run the platform’s diagnostic tool (Meta Events Manager Test Events, Google Tag Assistant) against the live site.
  2. TODO — fire each conversion path manually, confirm browser pixel and server CAPI both register the event with matching IDs.
  3. TODO — fix the broken trigger, deploy, re-test, and document the fix in the client’s tracking log.

Definition of done

Section titled “Definition of done”

TODO — every conversion event fires in both browser and server, deduplication is working, EMQ score above 8 on Meta.