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7FA SOP Example

Organic Acquisition

SEO — On-page Checklist

What

Section titled “What”

TODO — the non-negotiable on-page elements (title, meta, H1, schema, internal links).

Who owns it

Section titled “Who owns it”

TODO — SEO Lead.

Steps

Section titled “Steps”
  1. TODO — target keyword confirmed and mapped to search intent.
  2. TODO — title, meta, H1, URL, and schema all match the template.
  3. TODO — internal links from at least 3 relevant pages, external links to 2 authoritative sources.

Definition of done

Section titled “Definition of done”

TODO — checklist green, page indexed within 48 hours, ranks in top 50 within 30 days.