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7FA SOP Example

Measurement

Analytics — Conversion Tracking Audit

What

Section titled “What”

TODO — why we audit monthly, not quarterly.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer.

Steps

Section titled “Steps”
  1. TODO — pull GA4 conversions, Ads conversions, and Meta events for the month.
  2. TODO — compare platform totals to CRM reality, flag drift over 5%.
  3. TODO — fix any broken triggers, document the fix.

Definition of done

Section titled “Definition of done”

TODO — monthly audit filed, all conversion counts within 5% across platforms.