Paid Acquisition
Paid — Landing Pages for Paid Traffic
TODO — the non-negotiables for any landing page receiving paid traffic, separating it from the regular site.
Who owns it
Section titled “Who owns it”TODO — Conversion Rate Optimization Lead.
- TODO — match the headline to the ad creative and search query within 5 seconds of page load.
- TODO — strip nav, footer links, and any path off the page that is not the conversion action.
- TODO — confirm the conversion event fires, the thank-you page is set, and mobile speed scores above 80.
Definition of done
Section titled “Definition of done”TODO — page passes the pre-launch checklist, first 100 sessions show conversion rate above the account average.