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7FA SOP Example

Organic Acquisition

Organic — Authority Book and Lead Magnet

What

Section titled “What”

TODO — the production pipeline for the agency’s flagship lead magnet. A short, niche-specific book that signals authority and converts cold prospects to a discovery call.

Who owns it

Section titled “Who owns it”

TODO — Founder for the voice, Content Lead for production.

Steps

Section titled “Steps”
  1. TODO — outline against the niche’s top 5 questions (interview 10 owners in the niche to confirm). 60 to 100 pages, written for the buyer not for peers.
  2. TODO — produce print-on-demand copies, ebook, audiobook. Set up the funnel (free book + shipping, or free PDF for email capture).
  3. TODO — distribute through LinkedIn outreach, podcast guesting, and the agency retargeting funnel. Refresh annually with new case studies.

Definition of done

Section titled “Definition of done”

TODO — book live in print, ebook, and audio, lead capture funnel converting above 5%, at least 50 books per month going to qualified prospects in the niche.