Creative and Strategy
Strategy — Ideal Client Profile
TODO — the ICP filter that protects our time and our capacity to deliver results.
Who owns it
Section titled “Who owns it”TODO — Founder.
- TODO — revenue range (e.g. 1 to 10 million).
- TODO — industry fit (we win in these verticals, we lose in those).
- TODO — behavioral fit (decisive, collaborative, data-driven, respectful of expertise).
Definition of done
Section titled “Definition of done”TODO — every deal scored against the ICP before contract. Misfits are declined, not rationalized.