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7FA SOP Example

Paid Acquisition

Paid — Account Audit Process

What

Section titled “What”

TODO — the standardized audit we run on every prospect’s existing ad account so the proposal is grounded in evidence, not guesses.

Who owns it

Section titled “Who owns it”

TODO — Head of Paid Media.

Steps

Section titled “Steps”
  1. TODO — request read-only access to Google Ads, Meta Ads Manager, GA4, and the CRM.
  2. TODO — pull the last 90 days and score against the audit rubric (structure, tracking, creative, audiences, bidding, negatives, attribution).
  3. TODO — write the one-page summary with three biggest gaps and the projected lift from fixing each.

Definition of done

Section titled “Definition of done”

TODO — audit deck delivered within 3 business days, scored on the rubric, every claim backed by a screenshot or data point.