Skip to content
7FA SOP Example

Paid Acquisition

YouTube Ads — Video Ad Production

What

Section titled “What”

TODO — the four video lengths we always ship (6s, 15s, 30s, 60s) and why.

Who owns it

Section titled “Who owns it”

TODO — Creative Director.

Steps

Section titled “Steps”
  1. TODO — write the hook-first script against the canonical brief.
  2. TODO — shoot or source footage against the storyboard.
  3. TODO — cut all four lengths from the same master, upload to YouTube, tag.

Definition of done

Section titled “Definition of done”

TODO — all four lengths live, captioned, and attached to the right campaigns.