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7FA SOP Example

Paid Acquisition

Paid — Scaling Rules and Budget Changes

What

Section titled “What”

TODO — the rules we follow when scaling a winning campaign, including how much, how often, and what signals trigger a pull-back.

Who owns it

Section titled “Who owns it”

TODO — Head of Paid Media.

Steps

Section titled “Steps”
  1. TODO — confirm the campaign has hit the minimum-data threshold and is performing under target CPA for at least 7 days.
  2. TODO — increase budget by no more than 20% in a single move, then hold for 3 days before the next change.
  3. TODO — if CPA rises more than 30% post-increase, revert and review creative or audience saturation.

Definition of done

Section titled “Definition of done”

TODO — scaling decision logged in the change journal, performance held within target for the next 14 days.