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7FA SOP Example

Organic Acquisition

Organic — Backlink Outreach Process

What

Section titled “What”

TODO — the outreach motion we run to build the kind of backlinks that survive a Google update.

Who owns it

Section titled “Who owns it”

TODO — SEO Lead.

Steps

Section titled “Steps”
  1. TODO — build the prospect list from competitor backlink gaps and topic-relevant publications.
  2. TODO — personalize the outreach, lead with a reason to link rather than asking for a link.
  3. TODO — track placements, retire dead prospects, log every email and reply.

Definition of done

Section titled “Definition of done”

TODO — at least 3 high-DR placements per month, response rate above 8%, every link verified live in the tracker.