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7FA SOP Example

Sales and Onboarding

Sales — Pricing Conversation

What

Section titled “What”

TODO — the pricing conversation playbook. Most lost deals have a botched pricing moment somewhere — this fixes that.

Who owns it

Section titled “Who owns it”

TODO — Sales Director.

Steps

Section titled “Steps”
  1. TODO — never quote price before discovery is done. Anchor against the cost of the prospect’s status quo (revenue lost, time wasted) before the number lands.
  2. TODO — present the standard package price first, then any expansion options. Stay quiet after the price — the first to speak loses.
  3. TODO — handle the three standard pushbacks: too expensive, need to think, need to talk to my partner. Standard responses on file, never improvised.

Definition of done

Section titled “Definition of done”

TODO — pricing-conversation outcomes logged for every demo, no team member quotes off-script, average sale price holding above the floor.