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7FA SOP Example

Organic Acquisition

Organic — Local Citations and Directory Listings

What

Section titled “What”

TODO — the citation strategy that backs up every local SEO engagement, including which directories matter and how we keep them clean.

Who owns it

Section titled “Who owns it”

TODO — Local SEO Lead.

Steps

Section titled “Steps”
  1. TODO — audit existing citations, flag duplicates and NAP inconsistencies.
  2. TODO — submit or correct the top 30 directories for the client’s industry and city.
  3. TODO — set a quarterly recheck to catch directory drift before it hurts rankings.

Definition of done

Section titled “Definition of done”

TODO — top 30 citations consistent, duplicates suppressed, recheck scheduled.