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7FA SOP Example

Measurement

Analytics — GA4 Setup Standard

What

Section titled “What”

TODO — the events, conversions, and custom dimensions every account gets.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer.

Steps

Section titled “Steps”
  1. TODO — install GA4 via GTM, not hardcoded.
  2. TODO — configure the standard events (form_submit, phone_click, purchase, scroll).
  3. TODO — mark conversions, set up audiences, link to Ads.

Definition of done

Section titled “Definition of done”

TODO — DebugView clean, real-time events flowing, conversions firing within 24 hours.