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7FA SOP Example

Paid Acquisition

Facebook Ads — Campaign Structure

What

Section titled “What”

TODO — the CBO / ABO decision, naming conventions, and ad set count per campaign.

Who owns it

Section titled “Who owns it”

TODO — Head of Paid Social.

Steps

Section titled “Steps”
  1. TODO — name campaigns using the standard schema (objective, audience, date).
  2. TODO — build ad sets at the right audience breadth for the budget.
  3. TODO — launch with 3 to 5 creatives per ad set minimum.

Definition of done

Section titled “Definition of done”

TODO — structure matches the template, reporting rolls up cleanly.