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7FA SOP Example

Paid Acquisition

Facebook Ads — Conversions API Setup

What

Section titled “What”

TODO — why CAPI matters now that browser pixels are half-blind.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer.

Steps

Section titled “Steps”
  1. TODO — pick the CAPI method (GTM server, Zapier, direct integration).
  2. TODO — map events from source to pixel with dedup IDs.
  3. TODO — validate using the Test Events tool until match quality is 7 or higher.

Definition of done

Section titled “Definition of done”

TODO — all purchase and lead events reporting server-side, match quality green.