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7FA SOP Example

Measurement

Analytics — GTM Implementation

What

Section titled “What”

TODO — the default tags, triggers, and variables every container has.

Who owns it

Section titled “Who owns it”

TODO — Analytics Engineer.

Steps

Section titled “Steps”
  1. TODO — install the base container, enable the standard triggers.
  2. TODO — add tags for GA4, Meta, Google Ads, and any server-side CAPI.
  3. TODO — name everything using the [Platform] - [Event] - [Scope] convention.

Definition of done

Section titled “Definition of done”

TODO — container versioned, preview mode confirms every tag fires correctly, docs in the wiki.