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7FA SOP Example

Organic Acquisition

SEO — Content Pillar Strategy

What

Section titled “What”

TODO — how we choose pillar topics that match the client’s offer and audience.

Who owns it

Section titled “Who owns it”

TODO — SEO Lead plus Content Lead.

Steps

Section titled “Steps”
  1. TODO — run pillar research (keyword universe, competitor gap, intent map).
  2. TODO — map 5 to 15 cluster pages under each pillar.
  3. TODO — build the pillar page first, then cluster pages with internal links back.

Definition of done

Section titled “Definition of done”

TODO — each pillar has at least 10 cluster pages live and interlinked, ranking for the head term.