Operations
Operations — White-label Fulfillment Partners
TODO — the partner model for delivery work the agency does not do in-house (deep technical SEO, complex web dev, video editing, paid platform specialties). Partners scale faster than hiring; the trade-off is quality control.
Who owns it
Section titled “Who owns it”TODO — Director of Operations, with each function lead managing the partner in their domain.
- TODO — vet the partner with a paid pilot on a real client account before signing a master agreement. Reference-check at least 3 current clients of the partner.
- TODO — sign a written agreement covering quality SLA, white-label confidentiality, escalation path, payment terms, and exit clause.
- TODO — review partner performance quarterly against the SLA. Cut partners that miss SLA twice in a row — replacement is faster than turnaround.
Definition of done
Section titled “Definition of done”TODO — every active partnership has a signed agreement, quarterly review on the calendar, no client can tell where the agency ends and the partner begins.