Skip to content
7FA SOP Example

Organic Acquisition

Organic — Email Newsletter Production

What

Section titled “What”

TODO — the weekly or monthly newsletter cadence that keeps a client’s list warm without burning it out.

Who owns it

Section titled “Who owns it”

TODO — Content Lead, with Account Manager approving.

Steps

Section titled “Steps”
  1. TODO — pull the topic from the content calendar, draft against the standard template.
  2. TODO — route through legal or compliance review if the industry requires it.
  3. TODO — schedule the send, monitor open and click rates against the benchmark, log results.

Definition of done

Section titled “Definition of done”

TODO — newsletter shipped on cadence, open rate above 25%, click rate above 2%, unsubscribes under 0.5%.