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7FA SOP Example

Paid Acquisition

Google Ads — Negative Keyword Hygiene

What

Section titled “What”

TODO — why negatives matter and how often we run this sweep.

Who owns it

Section titled “Who owns it”

TODO — Paid Media Associate.

Steps

Section titled “Steps”
  1. TODO — pull the search terms report for the last 7 days.
  2. TODO — flag irrelevant terms, add to shared or campaign negative list.
  3. TODO — log what was added and rough spend saved.

Definition of done

Section titled “Definition of done”

TODO — weekly log entry filed, wasted spend trending down month over month.