Creative and Strategy
Creative — Video Ad Production Pipeline
TODO — the six stages from brief to delivery.
Who owns it
Section titled “Who owns it”TODO — Creative Director.
- TODO — brief signed, script approved, storyboard approved before shoot.
- TODO — shoot against the shot list. No winging it.
- TODO — edit to 4 lengths (6s, 15s, 30s, 60s) with captions and platform-specific aspect ratios.
Definition of done
Section titled “Definition of done”TODO — delivered files in DAM, tagged, ready to attach to campaigns.